Sinar Harian has become the latest member to join the Malaysia Premium Publishers Marketplace (MPPM), a publisher cooperative that aims to enhance brand safety, establish standards to protect the interest of advertisers, provide better transparency and improve viewability.
The Sinar Harian news portal, launched officially on November 2011, is one of the top news portals in Malaysia, with over 45 million-page views monthly and 7 million unique visitors a month.
“We at Sinar Harian are delighted to be joining MPPM. News publishers in the country are all facing similar challenges online. MPPM is a strong and vocal advocate for the industry and is committed to embrace the digital standards.
Hence, we are very pleased to join and support their efforts to promote greater transparency of online ad trading in Malaysia,” Kumpulan Media Karangkraf deputy CEO Syamil Fahim says in a statement.
Sinar Harian first hit the newsstands on March 31, 2006 in the east coast states of Kelantan and Terengganu before expanding its distribution to Selangor and the federal territory of Kuala Lumpur in the west coast in September 2007.
Over the years, the company has embraced multiple media platforms. Today, it is an absolute digital leader, creating a series of digital first, social first products.
With the launch of products such as Sinar Life, a mobile APP for smartphones and tablets, SinarTV, a video website, Sinar Social, a social media initiative on popular social media platforms, accessing Sinar Harian content is made easier and faster for its readers in multiple platforms and multiple formats.
“Sinar Harian membership in MPPM is an incredibly important milestone about the future of the news business. In this current disruptive landscape of digitisation, the support of forward thinking partners like Sinar Harian is invaluable.
“Sinar Harian’s decision to join MPPM and to strengthen our efforts on ad transparency and ad fraud highlights the importance of what we are trying to achieve for the future of Malaysian media,’’ says MPPM vice-chairman Keu Tien Siong.
With Sinar Harian on board, MPPM has nine leading publishers in its co-op, including Star Media Group, Media Chinese International Ltd group, Utusan Melayu group and The Edge Media group, which reaches out to 60% of Malaysia’s digital population.